Conduct in-depth research on the behaviors, needs, and trends of priority customers through online surveys, customer data, and market research.
Propose strategies to develop services and products that cater to the needs of high-net-worth customer segments.
Multi-channel Customer Communication:
Develop and execute multi-channel communication plans, including direct marketing (traditional and digital), direct sales channels, cross-platform advertising, and press releases, tailored to specific priority customer programs.
Collaborate with relevant departments to create content and visuals that resonate with the priority customer segment, implement and monitor performance, report results, and propose improvement solutions.
Manage and control brand image through direct content, mobile banking apps, websites, branch networks, and nationwide Priority Customer Centers.
Digitalization of Priority Customer Services:
Develop and implement a digital customer journey for banking services to enhance the priority customer experience through various transaction and online communication channels.
Propose improvements to the customer experience and digital solutions to enhance service quality.
Customer Experience Management at Events:
Develop customer experience scenarios for offline and online events.
Implement plans to internal units and oversee the execution of customer care activities before, during, and after events.
Annual Priority Customer Care Programs:
Develop a budget plan, ideate activities, and determine annual priority customer gifts.
Implement and control the quality of program activities.
Conduct customer experience surveys and evaluate implementation results.
Job Requirement
Bachelor's degree in Marketing, Business Administration, Finance, or related fields.
At least 3-5 years of experience in banking, digital marketing, or high-net-worth customer management.
Experience in implementing digital marketing campaigns and managing high-net-worth customer segments.
Skills in market analysis, customer insight, and strategy development.
In-depth understanding of digital trends in the finance and banking industry.
Excellent communication, self-learning, project management, and teamwork skill
