(Senior) Content Marketing

Job Description

1. Content Planning and Strategy:

• Develop and implement a comprehensive content strategy that aligns with Soctrip.com’s marketing goals and brand messaging.
• Plan and organize content calendars for social media, blogs, websites, and other digital platforms, ensuring a consistent and engaging content flow.
• Collaborate with the marketing team to align content strategies with overall marketing campaigns and promotional activities.

2. Content Creation and Copywriting:

• Write compelling and persuasive copy for a variety of digital content, including blogs, social media posts, website pages, newsletters, and email marketing campaigns.
• Develop high-quality PR articles and press releases that highlight Soctrip.com’s unique value propositions and attract media attention.
• Create SEO-optimized content that improves search engine rankings, drives organic traffic, and engages target audiences, focusing on keywords related to flight bookings, car rentals, and travel tours.

3. Creative Content Development:

• Conceptualize and create engaging content for e-commerce platforms and live-streaming sessions to promote Soctrip.com’s services and special offers.
• Develop creative scripts and narratives for video content, including promotional videos, customer testimonials, and tutorials.
• Produce interactive content that enhances user engagement and encourages sharing across social media channels.

4. SEO and Keyword Optimization:

• Conduct keyword research to identify relevant terms and phrases for content creation, focusing on travel-related services such as flight booking, car rentals, and tour packages.
• Optimize existing and new content for search engines, ensuring it meets best practices for SEO.
• Monitor SEO performance and adjust content strategies based on analytics and search trends.

5. Content Performance Analysis:

• Use analytics tools to track and measure the performance of content across various channels, including website traffic, engagement rates, and conversion metrics.
• Analyze content performance data to gain insights into audience preferences and behavior, using these insights to refine and improve content strategies.
• Prepare regular reports for management, highlighting key content metrics and recommending strategies for improvement.

6. Collaboration and Teamwork:

• Work closely with the design, video production, and social media teams to create cohesive and visually appealing content that aligns with the brand’s visual identity.
• Collaborate with external partners, freelancers, and influencers to produce high-quality content that resonates with Soctrip.com’s target audience.
• Provide guidance and support to junior content creators, ensuring consistent quality and adherence to brand guidelines.

7. Innovation and Trend Awareness:

• Stay updated on the latest content marketing trends, tools, and best practices, particularly within the travel and e-commerce industries.
• Experiment with new content formats, styles, and storytelling techniques to keep Soctrip.com’s content fresh and engaging.
• Incorporate feedback from audience and stakeholders to continuously improve content quality and relevance.

Job Requirement

- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 2 years of experience in content creation, copywriting, and content strategy, preferably in the travel or e-commerce industry.
- Proven experience in writing for PR, SEO, and e-commerce platforms, with a strong portfolio showcasing relevant work.
- Expertise in creating content related to flight booking, car rentals, and travel tours.
- Strong understanding of SEO best practices, keyword optimization, and content performance metrics.
- Excellent writing, editing, and storytelling skills, with a keen eye for detail and accuracy.
- Ability to create engaging and persuasive content that drives user engagement and conversion.
- Experience with content management systems (CMS) and familiarity with basic HTML is a plus.
- Strong organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.