Senior Marketing Executive

1. Brand Marketing

·         Collaborate with the Marketing Manager to develop monthly and quarterly marketing plans aligned with brand strategy and business objectives.

·         Proactively propose creative ideas, develop campaign briefs, timelines, and budgets, and execute marketing campaigns, new product launches, and seasonal promotions.

·         Ensure brand consistency across all marketing communications, visual assets, and campaign executions.

2. Trade Marketing & Local Store Marketing

·         Plan and execute Local Store Marketing (LSM) initiatives, promotions, combo deals, and special offers tailored to individual stores and trade areas, including upcoming store openings.

·         Propose, coordinate the production and distribution of, and oversee the display of Point-of-Sale Materials (POSM) across stores in accordance with brand guidelines.

·         Collaborate with the Operations team to execute in-store activations, sampling activities, and events to drive customer traffic and increase sales.

·         Work closely with food delivery platforms, including GrabFood, ShopeeFood, and Green SM Food, to execute promotional campaigns, combo deals, and voucher programs, optimize product listings and visibility, and support promotional setup.

3. Social Media & Content Marketing

·         Collaborate on content planning and development across Facebook, Instagram, TikTok, Zalo OA, and other relevant communication channels.

·         Propose creative concepts, develop engaging content, prepare visual and video briefs, and coordinate with Designer to ensure timely execution.

4. Partnership & KOL/KOC Management

·         Identify and propose partnership opportunities with brands, platforms, organizations, and partners that share relevant target audiences; coordinate the execution of co-branding initiatives.

·         Serve as the key point of contact for KOLs, KOCs, influencers, agencies, and media partners, managing the collaboration process from selection, benefit negotiation, and briefing to content monitoring, deliverable approval, and payment coordination.

·         Monitor partnership performance, evaluate collaboration effectiveness, and maintain strong relationships with potential and existing partners.

5. Performance Analysis & Cross-functional Collaboration

·         Stay updated on F&B industry trends, competitor activities, and consumer insights to identify relevant marketing opportunities.

·         Track and analyze key performance metrics, including sales revenue, transactions, traffic, reach, and engagement; prepare post-campaign reports with actionable recommendations for optimization.

·         Collaborate with cross-functional teams to ensure projects are delivered on time, within budget, and in line with quality standards.

·         Minimum 3 years of experience in Marketing, preferably in the F&B, retail, or chain store industry.

·         Hands-on experience in executing Brand/Trade Marketing campaigns and collaborating with cross-functional teams.

·         Strong planning and timeline management skills, with experience working with vendors, business partners, and KOLs/KOCs.

·         Good understanding of social media platforms, a creative content mindset, and basic data analysis skills.

·         Good English communication skills, both verbal and written.

·         Proactive, creative, responsible, and willing to conduct on-site store visits when required.

BENEFITS

·         Negotiable salary based on qualifications and experience.

·         Working hours: Monday to Friday, 8:30 AM – 5:00 PM.

·         Company-provided work equipment, including a desktop or laptop.

·         Full statutory benefits in accordance with Vietnamese labor laws.

·         Performance bonuses based on the company's business results.

·         Employee discounts on purchases at stores within the company's network.

·         A young, dynamic working environment with opportunities for career growth and development.

·         Annual employee activities, including team-building events, year-end parties, sports days, and more.