Specialist, Marketing (Temp 6 Months, Real Estate Background)

The Senior Marketing Specialist is responsible for supporting the Marketing Manager in developing and executing marketing strategies to promote the company's real estate projects. This role plays a key part in strengthening brand awareness, driving creative marketing initiatives, and achieving business objectives. The position is also responsible for managing marketing communications, coordinating with external partners, and ensuring the successful execution of marketing campaigns and events.

Key Responsibilities:

1. Develop & Manage Marketing Strategies:

• Collaborate with the Marketing Manager to develop and implement comprehensive marketing strategies for real estate projects.

• Conduct market research, competitor analysis, and customer insights to recommend effective marketing approaches.

• Manage the marketing budget, monitor campaign performance against KPIs, and provide regular performance reports to the Marketing Manager.

2. Execute Marketing Activities:

Marketing Campaign Management:

• Plan, manage, and execute integrated marketing campaigns.

• Oversee the creation and distribution of marketing materials, including digital marketing campaigns, social media content, and project promotional activities.

• Ensure consistent brand messaging across all marketing channels and project communications.

Market Research & Analysis:

• Conduct market research to identify industry trends, customer needs, and the competitive landscape for project products.

• Leverage market insights to optimize marketing strategies and improve campaign effectiveness.

Project Brand Management

• Strengthen the brand identity and market positioning of project products through effective brand management and promotional initiatives.

3. Stakeholder Management:

• Work closely with advertising agencies, marketing vendors, media partners, and service providers to ensure effective execution of marketing and PR activities.

• Collaborate with internal departments, particularly the Sales team, to ensure alignment between marketing communications and sales initiatives.

• Ensure all marketing and communication activities comply with applicable regulations and the Company's internal policies.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.

• Minimum 4 years of experience in Marketing, preferably within the real estate industry or related sectors.

• Strong strategic thinking with creativity and innovation in marketing campaigns.

• High level of accountability with the ability to work independently and under pressure.

• Results-oriented mindset with a proactive approach to identifying and implementing improvements.

• Professional work ethic, dedication, and leadership capability when required.

• Demonstrates Nam Long's core values of Integrity, Professionalism, and Ownership.