Trưởng nhóm vận hành (Operations Team Lead)

1. Drive Driver Supply Growth in Hanoi

• Take ownership of the number of newly acquired driver partners and recruitment costs across different channels in Hanoi, with further expansion into the Northern provinces.

• Develop and execute monthly and quarterly recruitment plans; allocate targets across channels and team members.

• Analyze the quality of driver cohorts by recruitment source and proactively adjust the channel mix to optimize recruitment effectiveness.

2. Develop and Optimize Multi-channel Recruitment

• Online Channel: Collaborate with the Digital Marketing team to optimize CPL and conduct A/B testing on advertising content.

• Offline Channel: Develop and implement recruitment activities in the field, at recruitment events, industrial parks, parking lots, and other key driver gathering points.

• Referral Channel: Develop and operate referral programs through existing driver partners and customers.

• B2B/Fleet Channel: Approach, establish, and develop relationships with transportation cooperatives and truck businesses in industrial parks across the Northern region.

• Develop new recruitment channels and partnerships for EV vehicles.

3. Manage Top-Funnel Budget for the Northern Region

• Develop and allocate budgets across different channels and activities, including Digital Ads, Offline, Referral, Events, and Field Sales.

• Monitor weekly spending effectiveness and proactively propose budget adjustments and reallocations when necessary.

• Take ownership of budget ROI and provide regular reports to the Assistant Operations Growth Manager.

4. Manage and Develop the Team

• Directly manage the Acquisition, Telesales, and Driver Onboarding (DO) teams in the Northern region.

• Set KPIs, regularly evaluate team performance, and provide coaching and guidance to team members.

• Develop growth and development plans for high-potential team members.

• Allocate tasks and resources effectively to ensure overall team performance and achievement of targets.

5. Own the Decal Truck Program in the Northern Region

• Ensure that the decal installation rate immediately after driver activation meets the assigned target; develop and maintain appropriate mechanisms to drive performance.

• Supervise the CTV decal installation network and ensure that activities are carried out in accordance with established processes and standards.

6. Optimize Recruitment Operations Processes

• Regularly review and standardize SOPs across the end-to-end recruitment operations flow: Top Funnel → Telesales → Onboarding → Tax → Admin → HR.

• Identify bottlenecks throughout the Lead → DFD funnel and propose measurable solutions to improve operational efficiency.

• Collaborate with Product/Tech and relevant departments to improve tools and systems supporting recruitment and driver onboarding.

7. Reporting and Strategic Recommendations

• Provide daily, weekly, and monthly reports to the Assistant Operations Growth Manager.

• Analyze recruitment results, channel performance, and relevant operational metrics.

• Proactively propose strategies and improvement initiatives based on data and actual operational performance.

• Present recruitment results, channel analysis, and strategic recommendations during regular reviews with management and leadership.

• At least 3 years of experience managing a team of 3-4 members.

• Strong operations mindset, with the ability to identify, analyze, and optimize processes.

• Strong problem-solving and goal-oriented mindset.

• Strong analytical skills and the ability to make data-driven decisions.

• Strong planning and execution skills, with the ability to set goals and translate plans into action.

• Ability to monitor, control, evaluate, and continuously improve operational performance.

• Strong leadership and people development skills.

• Strong communication and negotiation skills.

• Ability to collaborate effectively with cross-functional teams.

• Experience applying AI and technology to optimize processes and improve productivity is a plus.