Brand Content Specialist

Mô tả Công việc

• BAs a Brand Content Specialist, you will be responsible for developing strategic content to enhance Company A's brand presence, establish a professional image, and strengthen engagement with target customers.

• Plan and execute Brand Content strategies across digital platforms (social media, website, email marketing, etc.), ensuring brand messaging consistency.

• Manage and develop content for marketing campaigns, social media, influencer marketing, sponsorships, and brand collaborations.

• Work closely with the design and media teams to produce engaging visual content. Support basic design tasks for marketing materials (banners, posters, social media images) using Canva or other simple design tools.

• Monitor social media performance metrics, optimize content, and analyze engagement levels to refine communication strategies.

• Directly monitor, interact, and respond to messages and comments on fan pages and chatbots.

• Write PR articles, press releases, brand promotion content, and create scripts for videos and multimedia communications.

• Assist in content creation and optimization for Facebook Ads, Google Ads, and TikTok Ads, ensuring effective audience targeting.

• Support event organization and communication efforts for talk shows, PR campaigns, and brand awareness activities.

Yêu Cầu Công Việc

• Bachelor's degree in Journalism, Communications, Marketing, Brand Management, Linguistics, or related fields.

• 1 - 2 years of experience in Content Marketing, Brand Communication, or Branding.

• Strong writing skills, creative thinking, and the ability to craft compelling and engaging content.

• Experience in brand content creation, PR writing, press releases, and content management across media platforms is a plus.

• Proficiency in relevant tools such as Canva, Photoshop, AI, Meta, Google Analytics, etc