Brand Manager

Mô tả Công việc

• Manage brand building & development activities for La Vie's products as assignment

• Develop short-term (1-year) plan Marketing for the brand/category to achieve the company's business goals. And participate in long-term strategy development

• Lead or support manager to lead external partners to plan and execute ATL & BTL activities to achieve brand/industry goals and objectives

• Check, monitor and evaluate the effectiveness of marketing activities after implementation

• Lead market research and Brand measurement programs with related partners. Regularly check and analyze data about the market, brands, competitors and propose short-term and long-term plans

• Coordinate with Sales Department to periodically survey the market and report

• Supervise the design and production to ensure that product packaging and POSM are made in as agreement, company and brand/category standards as well as ensure the production plan

• Coordinate with Sales, Supply Chain, Warehouse Management, Production, Finance, Internal Audit, QA, Distribution, etc. to develop & deploy MKT products/activities to achieve goals and KPIs suggest.

• Monitor and plan Marketing investment in accordance with regulations, timely and effectively.

• Contribute articles to the company's Monthly Letter. Share newsletters for La Vie members, especially the Hotline room for each project to ensure that information sharing is done accurately and completely.

• Other assignments by direct manager depends on business & brand needs

Yêu Cầu Công Việc

- University degree required.

- 4-5 years in Marketing, Brand Management, and Integrated campaign execution (preferably in MNC FMCGs).

- Proven ability to lead cross-functional teams and drive initiatives.

- Strong business and brand acumen.

- Experience in managing product innovation & renovation is a plus.

- Strong English communication & interpersonal skills.

- Solid project management capabilities.

- Proficiency in MS Office.

- High ownership & proactiveness in leading initiatives.