Mô tả Công việc
1. Develop content strategy and Management
• Spearhead creation of content across all channels, for all business streams of Mega Gangnam Vietnam
• Develop Content creation includes copy, photo, video and others (as appropriate)
• Build and manage a content/editorial calendar that attracts a qualified audience to the company’s lead capture channels
• Develop communication channels including the use of ‘Social Media’ to promote recruitment and retention
• Lead the content planning and creation activities to be used as a part of the marketing campaign and organic social media posts.
2. Content Creation - User generated content and POSM
• Create outbound content such as newsletters, social media daily/monthly/campaign, advertising content, advertising video script, photo design ideas, video making ideas, infographics, and other
• Responsible for developing regular content for social media, website and e-mail newsletters
• Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital material
• Come up with ideas for designing publications such as magazine, catalogs, brochures, sample boards, salekit ... for products
• Edit and support the production of publications to serve the company's internal communication
• Create ideas, content, scripts for events at the company
• Manage all business support materials (BSM) of the responsible brands and projects (i.e magazine, Starter Kit, new product launch BSMs, etc.)
3. Grow and Nurture New Leads
• Grow new leads or nurture existing leads by converting site traffic through calls-to-action, landing pages, and lead generation content
• Effectively communicate all company value propositions and USPs vs. direct competitor through creating content for physical and digital channels
• Optimize marketing automation and lead nurturing processes through content, and social channels.
4. Collaboration and Co-creation
• Work with marketing manager and digital specialist to establish closed-loop analytics with sales to understand ROI of inbound marketing activities and conversion rate of each campaign
• Work with media units, newspapers, and associations
Have many relationships with agencies, designers, manufacturers and outsource....
5. To handle job responsibilities by special assignments.
• Work with other departments as a team to achieve the company’s targets in each special project/assignment.
• Set monthly/annual goals for the Communications & Content Team.
• Develop and manage the internal communications budget to ensure appropriate and effective spending on internal events and collaterals.
• The success of this role may be measured by the increased volume of engagements on social platforms and qualify leads
• Report to PR Manager
Yêu Cầu Công Việc
• Have experience working for cosmetics, skincare & make up, clinic, fashion and beauty corporations.
• Hands on experience in content management of various digital channels (social media, PR, web, Marketing automation, etc.)
• Have practical experience in producing, filming and editing films with editors
• This is a person with good taste, aesthetics and knows how to create many new concepts and banners suitable for the brand
• BA/BS degree or equivalent work experience (Business, marketing, communications, or eCommerce degree is preferred)
• Have more than 5 years experiences in social media and content management (script, copywriting, social media, SEO, and video content creation)
• Proven work experience as a social media/content manager/leader
• This is an honest person who To be punctual – to be on time, To be a team-player – to work well with others, To take initiative – to do something without having to be told to do it, To be proactive – To do things and make them happen, To keep your cool – To stay calm in all kinds of situations