Phúc lợi

Mô tả Công việc

Purpose of Position:

In this role you'll own the marketing technology stack and work closely with marketing, sales, digital, data science and IT teams to plan and deliver ideas that drive customer acquisition, solution adoption and customer retention. With a strong understanding of marketing technology and best practices, you'll help turn business requirements into reality, so all teams have the technology and insights they need to continuously improve customer experience from acquisition, conversion, retention to development

Mô tả công việc:

Strategy: set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.
Stakeholder Management; collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase sales and improve efficiencies.
MarTech: manage and deliver the marketing technology stack to help support our marketing and customer acquisition teams, including day to day operations and troubleshooting.
Data: be the protector of marketing data, it’s accurate and adheres to company privacy and data management policies.
Journey Optimization: work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience.
Collaboration: train and upskill the marketing teams, develop governance and use best practice methods and to ensure successful delivery of automation marketing campaigns.

Minimum of a Bachelor’s degree in marketing, business or related field.
Knowledge of Data Protection Regulation (decree 13) and other relevant privacy regulations is a plus
Experience in marketing automation or a wider digital marketing role for a high growth Retail/Omni channel business.
Minimum of 5 years of experience as a Marketing Automation Manager or similar role
Proficiency in MS Office, Power BI, SQL, big query
Experience with reporting and analytics
Experience in setting up automated campaigns in PangoCDP/Saleforce/Marketo or similar marketing automation platforms.
Experience in implementing web tracking technologies (Google Analytics, Google tagings, etc).
Expertise in translating complex data into actionable insights for stakeholders.
Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition, conversion, retention and development goals.
Comfortable with working to tight deadlines and strong attention to detail.
Excellent interpersonal, verbal & written communication skills
Strong multitasking skills and project management skills, with the ability to prioritize tasks across multiple projects.
Strong analytical skills and presentation skills
Ability to work independently and team work in a fast-paced environment
Fluent in English

Báo xấu

Các công việc tương tự

Cấp bậc	Quản lý
Lương	$ Cạnh tranh
Hết hạn nộp	19/05/2024
Ngành nghề	Tiếp thị / Marketing , Quản lý điều hành
Kinh nghiệm	Trên 5 Năm