SEO Specialist

Mô tả Công việc

About us:

- Hai Trieu Vietnam has been established and developed for more than 33 years as a retail chain system, providing authentic fashion accessories such as: watches, jewelry, glasses, etc. Hai Trieu Vietnam currently owns the brands Hai Trieu Watches and Hai Trieu Eyewear, with a chain system of more than 30 branches nationwide.

- Hai Trieu's website is one of the major e-commerce sites in the fashion industry, aiming to become a useful, reputable and quality channel about watch knowledge. As an SEO, you will work on Hai Trieu's reputable and high-traffic websites.

Job Description:

- As an SEO Specialist at Hai Trieu, you will collaborate with the Marketing Department, supported and guided by the Content - SEO Team Leader.

- Main responsibilities include: Bringing all keywords of 3 business segments of Hai Trieu Watch to TOP 1-2 on Google, including: watches, jewelry, and glasses; specifically:

Onpage:

+ Optimize keywords, images, and website

+ Monitor rankings and detect unusual gaps

+ Declare Schema for the website

+ Write content to support the task

Offpage:

+ Build and improve sustainable Link Building

+ Set up and nurture Social Page systems

+ Control first and second-tier Backlink signals: Index, Cache, tags, etc.

+ Set up an SEO Plan for assigned projects

+ Search, filter, and go through quality Backlink Profiles according to standards

+ Manage the exclusive SEO operation system at Hai Trieu

Management - Inspection - Training:

+ Check collaborator/intern articles

+ Train collaborators/interns/full-time employees

+ Interview and recruit collaborators for projects

+ Compile, measure, and evaluate end-of-month KPIs

+ Measure team performance and results

+ Organize bi-weekly meeting to record results and propose new ideas

Expected Outcomes:

- Acute sensitivity and proficiency in SEO support tools (Ahrefs, Screaming Frog, Google Analytics, Google Search Console, etc.)

- Projects under your management consistently ranking in the TOP 1-2 on Google

- Adequate skills to train and manage subordinate staff

- Ability to measure work effectiveness.

Benefits:

- Salary: 12 - 15+ million VND/month (Gross salary, negotiable based on competence). Hai Trieu strives to provide a salary based on your contributions and dedication.

- Exclusive privileges for Hai Trieu's Marketers: work from home 3 times/month (depending on the characteristics of the job), empowerment in job management, performance-based management instead of micromanagement, company investment for professional development through external courses, etc.

- Benefits for Hai Trieu-ers: comprehensive basic insurance for employees, 12 days of annual leave convertible to monthly salary, annual profit-sharing in April, a watch and VIP health insurance package for employees with over 3 years of service, special discounts on internal purchases, etc.

- Valuable experience from the job role:

+ In-depth work in the field of SEO Marketing on the website ranked TOP 1 in the largest e-commerce fashion industry in Q1/2022.

+ Participation in the Marketing department's promotion plan. Opportunities for external training (supported by the company) for personal development.

+ Opportunities to experience various positions to broaden your expertise (Facebook Ads, Email Marketing, Branding Marketing, etc.).

Yêu Cầu Công Việc

1. Over 3 years of experience in the SEO field (excluding time as a freelancer or intern)

2. Degree in Marketing, SEO, Writing, Creativity, or related fields

3. Direct involvement in previous SEO projects.

4. Experience in the fashion and retail sector is an advantage.