Campaign & Merchandise Executive

Job Description

Campaign Management:

• Plan and manage an integrated campaign calendar based on brand & partners activities, especially peak season of E-Commerce: platform birthday, 11.11, 12.12, Tet.
• Conceptualizing and developing interesting and relevant campaigns to execute specific strategic direction.
• Collaborate with internal stakeholders (Commercial, Digital, E-Merchandising, Creative, Finance, OPS) – as well as external partners (Lazada, Shopee, Tiki, etc.) to deliver best-in-class E-commerce campaign, consumer experience, and business results/ KPIs from planning to execution.
• Liaise with the related team (Commercial, Data, CS) to provide campaign performance insights, evaluation and suggest key learnings to share with brands & partner.
• Monitor E-Commerce trends, interesting initiatives, and market best practices.

Merchandise Management:

• Check and ensure all onsite visibilities are delivered effectively in both timeline and sale revenue targeted.
• Manage and control product and brand appearance in both homepage and cat- page (banners, product images…) to make sure the website always presented in a good manner and best practice for user experiences.
• Understand and analyze platform reports to make sure bad/good performance is noticed and key points can be shared within the team.
• Proactive in suggesting any methods and campaign push sales revenues and increase shopper engagement with the site.
• Working closely with internal teams to plan, develop and execute value mechanisms that generate sales revenue.
• Collaborate with the internal team, agency, and other vendor partners to optimize the user experience.
• Other tasks assigned by Line Manager.

Job Requirement

1. Background requirements:

Bachelor’s Degree in Marketing Agency, Retail, Business Management, Consulting or relevant …

2. Experience/Industry Requirements:

• 1-2 year of experience with Digital Marketing, Campaign Marketing, Marketing Executive (Advertising/Digital Agency…). Solid understanding of Retail/Omni-channel business in FMCG, Health, Beauty, Fashion …
• Background experience in E-Commerce is a priority.

3. Competency requirements:

• Analysis & Problem Solving: Identifies and analyses a range of problems by isolating key issues, evaluating relevant data and reaching logical conclusions.
• Client Centric: Building strong customer relationships and delivering customer-centric solutions.
• Communication: Communicates confidently and professionally, respecting the audience, engendering confidence and trust from external stakeholders and from individuals, teams, departments and the company.
• Accountability & Ownership: Plans and balances a range of tasks, assignments, projects and resources. Is able to cope with conflicting demands without undue disruption in order to get things done.