Senior Strategic Planning Marketing

Job Description

• Engaged in new product development, product positioning, and developing the communication narrative.
• Guide and manage brand consultants in developing brand strategies and identities.
• Execute multi-channel campaigns (digital, social, print, events) that resonate with target audiences.
• Manage marketing campaigns across online & offline platforms ensuring to reach right target audiences, meet their expectations and build the brand’s awareness/credibility.
• Analyzing the effectiveness of marketing campaigns and proposing improvements.
• Assist Manager to develop Sales program and build up pricing strategy.
• Formulate and develop S&M action plan for upcoming product launching.
• Attend marketing activities or events in a role assigned by supervisor.
• Actively coordinate with internal departments for efficient execution.
• Other ad-hoc tasks as assigned.

Job Requirement

Qualifications:

• Degree in Marketing, Communication, Event, any related field.

Experience 

• At least 3-5 years working experience at real estate developer is preferable

Specific skills / abilities

• Good knowledge of local real estate market.
• Good communication skills with internal and external stakeholders.
• Good at Master roll-out plan for project campaigns.
• Press relations: Have strong & close relationships with media networks.
• Proficiency in Microsoft applications, particularly Excel, for developing pricing structures and conducting data analysis.
• Proficiency in English both verval + writing.        

Personal qualities   

• Able to work independently, hardworking, initiative and able to interact with all staff.
• Good at communication, presentation, negotiation skills.
• Good at report and analysis skills.           
• Capable to work effectively as a team-player and a leader.