Responsible for Marcom and Performance activities across Digital channels and online communication touchpoints for the brand.
Manage, supervise, and support activities related to the company's E-commerce and Online Retail channels.
Responsible for managing the brand's Digital Assets – Website, Facebook Fanpage, Instagram, Zalo, etc.
Collaborate with advertising partners to propose digital communication activities, develop, build, and maintain the Brand's Website, Facebook Fanpage, and E-commerce sales channels (Storefront, Shop-in-Shop) for activities linking communication and online business.
Organize and oversee regular meetings with advertising partners to control content, and execute progress according to KPIs & timelines of each advertising campaign.
Analyze and evaluate the effectiveness of advertising budget investments for Digital channels.
Analyze and evaluate communication effectiveness based on digital KPIs, and propose improvements for subsequent communication campaigns.
Database Marketing - Manage the database collected in each communication campaign and report on implementation effectiveness according to a long-term marketing roadmap (> 3 years).
Yêu Cầu Công Việc
Bachelor's degree in Marketing, Digital Marketing, or related fields.
At least 2 years of experience in a similar position.
Proficient in digital measurement tools.
Creative, sociable, enthusiastic, and highly analytical.