Analyze macro and micro environments, with a particular focus on international markets, to develop marketing strategies that align with the company’s business orientation and global trends.
Build and implement marketing strategies based on target markets, segmentation, and positioning, leveraging insights from international market dynamics to lead and adapt to global trends.
Brand and Product Management
Manage and develop product portfolios for international markets to maintain brand reputation, personality, and value while creating opportunities for new brands tailored to specific countries.
Evaluate marketing performance, such as order growth, brand recognition, and customer acquisition. Report results and propose plans for improvement to upper management.
Coordinate with sales teams and local partners to execute effective marketing campaigns.
Corporate and Brand Development
Manage activities to establish and maintain the company’s brand and product identity in international markets.
Oversee annual marketing budgets and ensure timely media activities aligned with strategic objectives.
Team Management
Build organizational structure and allocate human resources for the Marketing Global Department.
Develop and implement KPIs, competency assessments, and employee evaluations.
Train, coach, and guide team members while fostering collaboration across departments.
General Management
Provide advice to management on marketing-related matters.
Participate in company projects and ensure compliance with professional responsibilities.
Maintain relationships with relevant authorities and external partners for international marketing operations.
Yêu Cầu Công Việc
Bachelor’s degree in Business Administration, Economics, International Trade, Marketing, or related fields.
Proficiency in office applications and strong English communication skills, including reading specialized materials.
Minimum 5 years of experience in management roles, with at least 3 years in a similar position at companies of comparable size.
Experience in the food and FMCG sectors, particularly in foreign-invested companies.
In-depth knowledge of international markets, trade, and branding requirements.
Strong capabilities in developing modern, breakthrough marketing models that lead industry trends.
Skills in goal setting, planning, organizing, leading, and controlling.
Decision-making, budget management, and people management skills.
Analytical and statistical analysis proficiency.
Comprehensive knowledge of social contexts and local business conditions.
VỀ ACECOOK VIỆT NAM
Acecook Việt Nam - Top 5 Nơi làm việc tốt nhất Việt Nam - Ngành FMCG - Khối doanh nghiệp lớn năm 2024, với mục tiêu luôn mang đến cho nhân viên các chế độ đãi ngộ tốt cùng với môi trường làm việc thân thiện, luôn gắn kết, năng động với hệ thống lương cạnh tranh theo năng lực:
Thưởng 6 tháng đầu năm (1 tháng lương), cuối năm (tháng 13-14 và kết quả KPIs) và các ngày Lễ lớn trong năm. (2/9; 30/4, 1/5; 1/1,...)
Chế độ BHYT, BHXH và các chế độ bảo hiểm khác theo quy định
Thường xuyên được đào tào và bồi dưỡng năng lực chuyên môn
