Trade MKT Ast.Manager

Job Description

1. Strategy Development & Execution:

• Assist in the development and implementation of annual trade marketing plans and budgets for GT channel.
• Develop and execute effective promotional programs, including each store displays sales promotions, and visibility programs
• Analyze market trends, competitor activities, and sales data to identify opportunities and optimize trade marketing strategies.
• Propose Trade MKT programs to push sales volume in channels following sales situation & business situation.

2. GT Channel Management:

• Manage and develop "GT Channels" by understanding well and coordinate closely with Sales team
• Collaborate with sales teams to understand channel-specific needs and develop tailored trade marketing programs.
• Monitor and evaluate the performance of trade marketing programs in different channels and recommend improvements.

3. Budget Management:

• Manage the allocated budget for assigned trade marketing activities and ensure cost-effectiveness.
• Track and report on the ROI of trade marketing initiatives.

4. Merchandising & POSM:

• Work with supplier about design, production and installation POSM in GT to support for Promotions/campaign/ improve display…& support POSM for other channels/ other activities.
• Manage the production and distribution of Point-of-Sale Materials (POSM) to ensure effective brand visibility in-store.

· 5. Others:

• Work closely with cross-functional teams to ensure alignment and effective execution of trade marketing plans.
• Analyze sales data, market share, and other relevant metrics to measure the effectiveness of trade marketing programs.
• Prepare regular reports on trade marketing performance and provide insights for future planning.
• üConduct market research and competitive analysis to identify opportunities and threats

Job Requirement

·        At least 05 years relevant working experience in trade marketing/trade category at the same position or experience in Sales, trade  in FMCG company.

·        University graduate in Business Administration, Marketing, Economics …

·        Good knowledge of trade marketing in FMCG industry.

·        Good communication, presentation, negotiation skills.

·        Planning skills & detail Implementation Skill.

·        Analytical thinking & Problem-solving Skill.

·        Creativeness & ability to work about designs.

·        Teamwork, working under high pressure, detail focus.