Digital Marketing Specialist

Mô tả Công việc

Manage digital eco-system (Paid/ Owned/ Earned) with daily optimization.

Build Digital Marketing Plan by season/month based on Marketing Campaign, with a focus on social media, search/display marketing and online advertising.

Work closely with in-house team (Sales, CS, Product, Brand Comm) to execute digital marketing plan.

Using analytics to plan, execute and optimize, improve cost per results for paid advertising.

Maintain and optimize the e-com website with updated information from related team.

Maintain up-to-date knowledge of best practices and strategies in the management of online paid media.

Collaborating with sales e-com team (Lazada, Shopee, Tik Tok, PGI Online Store) to run the monthly campaign.

Collaborate with internal teams to create landing pages and optimize user experience.

Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs), providing monthly, weekly reports.

Manage and monitor agencies and other vendor partners.

Yêu Cầu Công Việc

Minimum 5 years experience in Retail and Market place.

Competent in data analytics from Power BI, Google Analytics, Facebook Insight & E-comm data.

Master in Digital and all key Digital metrics to drive O2O traffic.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate experiments.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Experience in setting up and optimizing Google Adwords campaigns.

Know the online sales flow/pattern on many different Ecom Platform and Online website.

Benefits

Holiday bonuses, New Year's, Mid-Autumn Festival bonuses, birthday bonuses

13th month bonuses

Annual health check

Working equipment: Laptop

Gas & phone allowance

Salary review yearly

Christmas party, New Year's party

One trip annually

40% to 45% Company products

Dynamic, professional work environment, access to JBL, Harman/Kardon, or AKG audio devices, etc.

Working Time: Monday - Friday (9h00 -18h00)

Working Place: D52 Str, Ward 12, Tan Binh Dist, HCMC