Marketing and Fan Engagement Manager

Mô tả Công việc

1/ Develop and manage communication and fan engagement strategies:

• Build and implement comprehensive communication strategies to enhance the image, brand recognition, and fan engagement with the league and teams.

• Create activities and programs that encourage fan participation, such as player meet-and-greet events, autograph sessions, and social media interactions.

2/ Manage public relations (PR) and social media:

• Establish and maintain good relationships with media agencies, press, sponsors, and other stakeholders.

• Oversee official communication channels like the website, social media, press, and other media platforms

  to ensure consistent and effective information dissemination.

3/ Content creation and information management:

• Be responsible for creating, editing, and publishing communication content such as press releases, articles, videos, and promotional materials.

• Ensure all communication content complies with league regulations and standards.

4/ Develop fan communities and organize events:

• Build and maintain fan communities, establishing a 'multi-touchpoint' system to create an environment where fans can connect and share their passion for basketball.Organize community activities, fan clubs, and special events to strengthen the relationship between the league and fans.

5/ Collect and analyze fan feedback:

• Gather opinions and feedback from fans through surveys, interviews, and social media channels.

• Analyze data to better understand fan needs and desires, and propose improvements for the league and teams.

6/ Crisis Management:

• Develop crisis communication plans to protect the league’s and teams' reputation.

• Respond quickly and effectively to emergencies or negative media situations.

7/ Support marketing and sponsorship activities:

• Coordinate with marketing and related departments to develop and implement advertising and sponsorship campaigns to attract fans and sponsors.

• Create attractive sponsorship and advertising packages for potential partners based on fan engagement with the league.

Yêu Cầu Công Việc

QUALIFICATIONS:

A. Education & Work Experience

• Degree in Marketing, Communications, Multi-Media, Business Administration and/or equivalent experience;
• At least 5 years of marketing experience, with 1 year experience at the manager level;
• Experience with new media, and digital marketing;
• Experience with social media (FB, Tiktok), or the creative media industry;
• Agency/Entertainment Service experience and knowledge of sports events is a plus;
• Experienced in the Public Communications field and English writing and reading is a plus point

B. Skills & Personal Attributes

• Excellent execution, time management, organizational skills
• Comfortable with data, and analytics,  with creativity and a passion for branding
• A hunger to learn and the ability to flourish in a dynamic
• Good negotiation and problem-solving skill

BENEFITS:

• Working environment centered on collaboration and impact;
• Be part of a team of creative, confident, thoughtful people who are enthusiastic about beating their goals and coming together to achieve great things;
• A great deal of compensation package that is rewarded for your results and performance;
• Our commitment to your development and growth through professional qualifications and learning sponsorship;
• Insurances as Vietnamese labor law;
• Transportation allowance will be provided for work purposes;
• VBA Care Health insurance (after 1 year of working);
• Free tickets for events from our platform.